FTX US signs up four more American sports teams via new partnership
December 20, 2021, 12:27PM EST
1 min read
U.S.-based crypto exchange FTX US signed on four more professional American sports teams through a partnership with their management company, Monumental Sports Entertainment (MSE), on Monday, according to an MSE release.
FTX US is now the exclusive crypto exchange and non-fungible token (NFT) partner for MSE and its properties – adding to FTX US’s list of brands on its sports and entertainment-focused NFT marketplace launched on August 2.
The four athletic professional sports teams newly bolstering FTX US’s roster include the Washington Wizards men’s basketball team, Washington Mystics women’s basketball team, the Capital City Go-Go basketball team and the Washington Capitals hockey team. FTX US also now has access to competitive e-sports teams Washington District Gaming and Caps Gaming, as well as the Washington, D.C-based Capital One Arena.
FTX US’s new partnership makes the second sports partnership the crypto firm made this month. On December 14, FTX US had partnered with the Golden State Warriors to become the basketball team’s primary marketplace for forthcoming NFT sales. And FTX US’s parent company signed on the University of Kentucky basketball team to its platform just a month prior on November 3.
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Ethereum had a breakout year in 2021. It’s native asset, ETH’s, market capitalization surpassed $500 billion for the first time. Its network facilitated upwards of $7 trillion value transfer. Non-fungible tokens (NFTs) emerged as another “killer application” that have put its technology on the global stage and caught the attention of the masses.