FTX US signs NFT deal with the Golden State Warriors basketball team
December 14, 2021, 10:55AM EST
1 min read
The United States-based crypto exchange FTX US announced today that it has entered a deal with the Golden State Warriors professional basketball team. As part of the deal, the Warriors will create and launch non-fungible tokens (NFTs) and FTX US will be the main hub for the team’s digital asset launches.
The Warriors, which are based in San Francisco, intend to release NFTs FTX US’s NFT marketplace beginning in early 2022, according to a release.They will include digital collectibles of the Warriors’ six NBA Championship rings and 10 commemorative ticket stubs.
In addition, FTX US will also donate one bitcoin to three charities based in the Bay Area, all of which aim to improve diversity in STEM and tech.
“The FTX US NFT Platform will provide a leading, safe and secure venue for the Warriors international fan base to access exclusive collectibles from the franchise,” said FTX US President Brett Harrison in the release.
FTX US has made a focused effort to expand into sports and entertainment via its NFT marketplace. In November, it signed a deal with the University of Kentucky basketball team aimed at allowing players to create and sell their own NFTs.
Today the always-on demands of online markets have to be matched with the ability to access opportunities instantly and with no limits. Historically correspondent banks would move large sums of money for those needing to transfer funds while creating bottlenecks of unnecessary friction.
Ethereum had a breakout year in 2021. It’s native asset, ETH’s, market capitalization surpassed $500 billion for the first time. Its network facilitated upwards of $7 trillion value transfer. Non-fungible tokens (NFTs) emerged as another “killer application” that have put its technology on the global stage and caught the attention of the masses.
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