Since January 1, the official Fortnite merchandise store, Retail Row, has been accepting cryptocurrency directly. Monero has "exclusively" secured the position as Fortnite's direct cryptocurrency payment option, as reported by the project here.
There are over 125 million gamers playing Fortnite worldwide, so it is a huge opportunity for Monero to expand its user base and awareness. While users can still pay with other tokens, such as bitcoin, litecoin, and ripple, thanks to the crypto payments service GloBee available at Retail Row, only monero payments are processed directly by the store. As of the time of this report, monero is trading up 14% from yesterday.
Customers without no cryptocurrency wallets can still pay for merchandise using conventional payment options, such as credit cards or PayPal.