Coinbase's latest institutional review reveals it has 35 million customers

Quick Take

  • Coinbase H1 2020 institutional review reveals Coinbase’s client base stands at 35 million across its institutional and retail business arms.
  • It also shows they are expanding their trading capabilities and want to help fintechs dive into crypto.
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A review of the cryptocurrency landscape by Coinbase's institutional team has revealed new details about the size of its client base and the exchange's future plans. 

According to the mid-year review, Coinbase has grown its client base to more than 35 million retail and institutional clients — a figure that's up from 30 million at the beginning of the year. The growth of the firm's client base may not come to a surprise to readers of The Block. As Yogita Khatri previously reported, the coronavirus pandemic pushed more retail traders into equity and crypto markets.

In addition to further participation among retail traders, 2020 was an important year from an institutional perspective, according to Coinbase. Here's Coinbase (emphasis is our own):

"The digital asset investor market continues to mature from its retail and crypto-fund roots. Today, many larger and more conservative institutional investors are allocating for the first time, using Coinbase to build direct positions and backing crypto fund managers as part of their alternatives strategy. We saw a noticeable uptick in our institutional business's growth in H1 and continued to add leading university endowments, traditional multi-strategy hedge funds, VCs, and large family offices to our roster of clients buying digital assets directly."

To further capitalize on developments in the institutional crypto market, Coinbase said it would move to enhance a number of its business lines. In trading, for instance, Coinbase said that it would soon start offering clients the ability to trade across several pools of liquidity vis-a-vis its acquisition of crypto broker Tagomi

"In H1 2020, the digital asset market continued its evolution towards multi-venue best execution, in which clients expect to route trades through brokerages that aggregate liquidity and offer advanced execution algorithms. With our recently announced acquisition of Tagomi, we've greatly accelerated this transition; Coinbase will integrate multi-venue execution going forward," the firm said.

The firm also plans to expand its lending capabilities by "scaling our credit programs further across both fiat and digital assets in response to client demand."

Working with fintechs 

The report also highlighted the entrance of new fintech players in the digital asset space. Indeed, the market has been awaiting the launch of PayPal's crypto service, which is reportedly in the works via a partnership with crypto firm Paxos. 

Paxos announced earlier this month the launch of Paxos Crypto Brokerage, which would help fintechs launch crypto services by white-labeling its technology. 

It appears Coinbase wants in on the action as well. 

"We anticipate that the combination of Coinbase’s rapidly advancing crypto-as-a-service capabilities, which make adding crypto easier for fiat-native businesses, as well as visible success stories from public companies that have embraced digital assets, will continue to drive new entrants from the fintech, brokerage, and banking sectors," Coinbase said. "We believe that eventually, all modern financial services businesses will want to provide their clients with digital assets as the asset class continues to grow and use cases broaden with advancements in crypto borrowing, lending, payments, staking, governance, remittances, derivatives, insurance, asset management, and more."


© 2021 The Block Crypto, Inc. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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