Consensys's MetaMask incorporates features Robinhood to facilitate easier crypto purchases

Quick Take

  • The move aims to reduce friction for users purchasing cryptocurrency using Robinhood’s order engine.

Consensys's Metamask incorporated features from the investment app Robinhood to facilitate easier crypto purchases.

The two firms have launched an integration of Robinhood Connect with MetaMask's Buy Crypto aggregator. The move aims to reduce friction for Robinhood users purchasing cryptocurrency, according to a statement. The service will only be available for U.S. customers. 

Robinhood Connect is the firm's platform for letting users buy and swap crypto to self-custody wallets and decentralized applications. MetaMask's Buy Crypto aggregator enables individuals to purchase cryptocurrency from numerous providers in 189 different countries and follows know-your-customer compliance laws based on a user's region. 

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"We're excited to combine Robinhood's low-cost, high-quality trading with MetaMask's market-leading secure, and self-custodial web3 wallet," Lorenzo Santos, Consensys Senior Product Manager, told The Block in an email. "This partnership offers our users the best of both worlds, connecting our customer base to ensure crypto trading is safe, accessible and affordable."


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About Author

MK Manoylov has been a reporter for The Block since 2020 — joining just before bitcoin surpassed $20,000 for the first time. Since then, MK has written nearly 1,000 articles for the publication, covering any and all crypto news but with a penchant toward NFT, metaverse, web3 gaming, funding, crime, hack and crypto ecosystem stories. MK holds a graduate degree from New York University's Science, Health and Environmental Reporting Program (SHERP) and has also covered health topics for WebMD and Insider. You can follow MK on X @MManoylov and on LinkedIn.

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