Multi-platinum, Grammy-nominated DJ Alesso and Lin Dai, CEO of OneOf, explain why artists are getting into NFTs

Episode 71 of Season 3 of The Scoop was recorded remotely with The Block’s Frank Chaparro and multi-platinum and Grammy nominated DJ Alesso and Lin Dai, CEO of OneOf.

Listen below, and subscribe to The Scoop on AppleSpotifyGoogle PodcastsStitcher or wherever you listen to podcasts. Email feedback and revision requests to [email protected]

This episode is brought to you by our sponsors BakktKraken and Masterworks

Bakkt® unlocks the $1.2+ trillion of digital assets that is currently held in cryptocurrencies, rewards and loyalty points, gaming assets and merchant stored value. We began in 2018 with the vision to bring trust and transparency to digital assets. Through the Bakkt Warehouse and Bakkt Bitcoin Futures and Options contracts, we serve institutional clients in an end-to-end regulated market with true price transparency. For consumers, Bakkt aggregates digital assets to enable instant liquidity and to empower users to trade, transfer and pay however they want. Visit Bakkt.com for more information

About Kraken
Whether you’re an experienced crypto trader or just starting out, Kraken has the tools to help you achieve financial freedom. With 50+ cryptocurrencies to choose from, industry-leading security and a wide variety of features to suit any investing strategy, Kraken puts the power in your hands to buy, sell and trade digital assets. Visit Kraken.com to get started today.

About Masterworks
Masterworks is democratizing the exclusive multi-trillion-dollar art world. Instead of needing to write a $10 million dollar check to buy one Picasso painting, you can buy shares of masterpiece paintings. Masterworks has securitized over $250 million worth of art for their 235,000 members and was recently valued at over $1 billion, making them the first and only unicorn in the alternative investing space. Invest like a billionaire today with a few easy clicks at masterworks.io/scoop

advertisement

"I noticed it has a big connection to electronic music and that is my biggest passion."

On this episode of The Scoop, multi-platinum and Grammy-nominated DJ Alesso and Lin Dai, CEO of OneOf, joined host Frank Chaparro to discuss why prominent artists are getting into NFTs and how this is signaling a cultural shift for how tastemakers are engaging with their fans today.

Alesso explained that electronic artists in particular have taken notice of recent advancements in technology like NFTs and the metaverse as a new means of connecting fans to music and visuals. "I saw the possibility of combining art with music and that made me very interested," Alesso said.

OneOf, which is an NFT platform and marketplace built on the Tezos blockchain network, raised $63 million in its seed round of funding from backers such as Quincy Jones to launch this year. The company is focusing on building partnerships in the music industry and hopes to bridge artists like Alesso, Doja Cat, John Legend and others with their fans by producing NFTs with a lower minting cost.

"We can offer artists like Alesso a great blank canvas to bring their vision to life without considering how much they have to charge [fans].” Said Dai. OneOf further aims to differentiate their business by connecting their NFT tokens to entries for prizes centered on real fan experiences, such as access to special Discord channels or backstage passes at concerts.

Alesso and Dai announced on The Scoop that the Cosmic Genesis NFT will come in four "chapters" with chances to win such tiered prizes, culminating in a one-of-one NFT auction with a ticket for a potential trip to space.

Alesso will debut new music attached to the Cosmic Genesis NFT at the Dreamverse launch event at New York's Terminal 5 concert hall on November 4th to coincide with the NFT's launch.


© 2021 The Block Crypto, Inc. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

Trending Stories

Get Your Crypto
Daily Brief

Delivered daily, straight to your inbox.

More