Fidelity has quietly rebranded its crypto VC — here's a look inside the business

Quick Take

  • Fidelity has a crypto VC — it rebranded to Avon over the summer
  • Here’s what it’s invested in and what its driving thesis is
Fidelity’s crypto custody unit may have captured most of the media attention since its announcement last year, but it is not the only crypto business associated with the Boston-based financial services giant.  Operating behind the scenes is the firm’s crypto venture capital unit, which over the summer rebranded to Avon, Fidelity confirmed to The Block. […]

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