How risky crypto tie-ups have shaken up pro sports dealmaking
February 22, 2022, 12:39PM EST · 7 min read
- A glut of crypto sponsorship deals has taken the sports world by storm, as organizations look to new avenues for post-COVID cash generation.
- The rush to get cash through the door has led to some risky business, as well as unusual deal structures.
Pro sports has always been awash with corporate cash, but there’s something noticeably different about the rash of new crypto deals.