What the heck are ‘social tokens’ — and why would anyone want to use them? 

Quick Take

  • Platforms have emerged that make it easy for artists, musicians, and other creators to issue crypto-tokens specifically designed for use by their community of fans.  
  • Now creators are learning about the upsides — and downsides — of launching their own currencies.
Creators with a sizable following can use tokens tied to their community called “social tokens” to build micro-economies. Here's the potential upside — and downside — for creators.

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