Kings of Leon to release its new album as an NFT

NFTs • March 4, 2021, 9:31AM EST
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Popular rock band Kings of Leon will be the first band to release an album as a non-fungible token (NFT).

According to Rolling Stone, on Friday the group will release the album, titled "When You See Yourself," along with three types of tokens. The first type of token will be a special album package, the second will offer holders perks like front-row tickets for life, and the third will be for "audiovisual art."

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All of the tokens will come with art created by the band's creative partner, Night After Night. Blockchain startup YellowHeart is managing the technical side of the album's release, including the development of smart contracts. 

Kings of Leon joins a growing group of professional musicians that are planning to release NFTs, including Portugal. The Man, Shawn Mendes and Grimes. 

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Saniya More (pronounced: Saan-ya Mo-ray) is a quadrilingual journalist at The Block. She got her master’s degree from the Columbia University Graduate School of Journalism and did her undergraduate degree at the S.I. Newhouse School of Public Communications, Syracuse University. Her work has appeared in CBS News, Bangkok Post, Thai Enquirer, Globalists, Byline Times and other publications. When she’s not chasing a story, you will most likely find her biking, tweeting, taking photos or creating Spotify playlists for every occasion.