Brave partners with Korean pop group BTS on limited-edition browser release
June 9, 2020, 2:55PM EDT
1 min read
Privacy-focused web browser startup Brave is partnering with the popular Korean pop group BTS and e-sports team Rush Gaming to release a limited edition version of its browser for Japan residents.
Japan's Nikkei newspaper reported on the Brave and BTS partnership, saying the collaboration will focus on changing the nature of interactions between celebrities and their fans. Word of the partnership emerged on June 5.
BTS is the best-selling Korean music act of all time, having sold more than 20 million album copies as of this past April.
According to the article, the browser will allow fans in one of the world's crypto hotspots to earn points by watching ads to support Rush Gaming.
A blog post on a Japan-based fan website for BTS indicates (per a Google translation) that the browser will include "a special home screen of BTS" connected to a film release scheduled for July.
Des Martin, Brave's head of marketing and growth, tweeted out a link regarding "a custom version of Brave with BTS background."
The news came a day before Brave was mired in controversy over the discovery that the browser was found to autocomplete websites and keywords in its address bar with an affiliate code. CEO Brendan Eich later said it was "a mistake we're correcting."