CryptoKitties creator Dapper Labs strikes licensing deal with UFC

advertisement

Ultimate Fighting Championship (UFC), the popular mixed martial arts promotion company, has struck a licensing partnership with Dapper Labs, the blockchain startup best known for its CryptoKitties collectibles.

According to an announcement published Tuesday, UFC-branded digital collectibles will be developed and deployed on Flow, a blockchain developed by Dapper Labs that was unveiled last September. Specifically, the two companies will "develop a new digital experience that will provide UFC fans around the world with opportunities to purchase, trade, and own UFC-branded digital collectibles" on the network. 

"UFC is thrilled to partner with Dapper Labs to offer a new form of digital collectibles to our global fanbase," Tracey Bleczinski, UFC's senior vice president for global consumer products, said in a statement.

Dapper Labs raised $11.2 million in funding last year to support the development of Flow, as The Block reported at the time. 

Trending Stories

Get Your Crypto
Daily Brief

Delivered daily, straight to your inbox.

Layer-2 Scaling Solutions: A Framework for Comparison - Commissioned by Polygon

Ethereum had a breakout year in 2021. It’s native asset, ETH’s, market capitalization surpassed $500 billion for the first time. Its network facilitated upwards of $7 trillion value transfer. Non-fungible tokens (NFTs) emerged as another “killer application” that have put its technology on the global stage and caught the attention of the masses.
Read Full Story
May 5, 2022, 3:17PM UTC
More