Blythe Masters, the well-known CEO of Digital Asset, a crypto startup, is stepping down from the firm, as first reported by Jeff John Roberts at Fortune. The surprise exit comes more than three years after she joined the firm, which builds crypto products aimed at banks, from JPMorgan. She is leaving for personal reasons, according to the Fortune report. Masters is being replaced by AG Gangadhar, who joined the firm's board of directors in April. "Blythe has built an impressive foundation with incredible progress to date, helping the company emerge as an industry leader. I’m honored to lead Digital Asset and work alongside the talented management team during this transition until a new CEO is appointed, at which point I will focus on my responsibilities to lead the Board," Gangadhar said in a press release. The board expects to conduct a CEO search and find a replacement as the firm builds out its blockchain-powered technology stack to appeal to a wide range of industry segments, a spokeswoman said. Masters will continue to serve as a board member and adviser at the firm.