As Facebook continues to ramp up its crypto efforts, the social media giant is rolling back its 2018 banishment of cryptocurrency-related ads from its platform.
In a blog post Wednesday, Facebook said after listening to feedback and assessing the policy's effectiveness the company will "no longer require pre-approval for ads related to blockchain technology, industry news, education or events related to cryptocurrency." Users are still required to get pre-approval for ads promoting cryptocurrencies, however.
As The Block previously reported, Facebook's blockchain project is internally called Project Libra and will involve a stablecoin backed by government currency. The firm acquired the trademark Libra from an unknown tax company in April 2019.