ETrade is looking to unleash crypto onto its 5M retail clientele

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ETrade, the massive retail brokerage firm, is looking to unleash crypto trading onto its 5 million person retail base, according to prominent New York Times crypto journalist Nathaniel Popper. In a tweet, Popper said the firm is preparing to offer ether and bitcoin trading.

“In the wake of TD Ameritrade quietly opening Bitcoin trading for some of its customers, I was just told that eTrade is preparing to begin offering both Bitcoin and Ether trading to its 5 million or so customers and is just finalizing a third party to actually hold the coins,” Popper said.

Rival TDAmeritrade, meanwhile, is looking to dive into retail crypto trading, as The Block reported earlier this week.

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Aug 11, 2021, 5:18PM UTC
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