strikes multi-year deal with LA's Angel City Football Club

advertisement has struck an exclusive, four-year deal to provide sponsorship as a founding partner of Angel City Football Club (ACFC), a Los Angeles-based women's soccer team.

The move marks the first direct sponsorship of a professional women’s sports team by a major cryptocurrency platform.

The Singapore-based exchange said in a release that the sponsorship deal would increase access and awareness of cryptocurrencies, blockchain, and Web3 technologies among LA soccer fans, ACFC players, and across the broader ACFC organization. 

Sports Business Journal reported, citing sources, that the deal was in "the low seven figures per annum."

The new team is expected to take to the pitch in 2022. joins a star-studded lineup of founders, including Oscar-winning actress Natalie Portman; tennis star Serena Williams; actresses Jennifer Garner and Eva Longoria; YouTuber Casey Neistat; as well as 15 former members of the female US National scoccer team.

“Since day one Angel City has committed to being a leader in women’s football by promoting innovation that propels the game forward,” said Alexis Ohanian, Seven Seven Six founder and a founding investor into ACFC.

“This thinking has driven our decision-making — from our community outreach efforts to our partnerships, down to the personnel we’ve hired — we continue to deliver on that promise daily."

Ohanian, who co-founded Reddit, said the partnership is a "turning point" for women's sport and signifies the "growing recognition of the power and influence they wield."

The deal follows the announcement of a 20-year agreement with AEG to rename Staples Center in Los Angeles to Arena. A source familiar with the matter told The Block in November that the deal cost the exchange $700 million, making it one of the largest sponsorship deals in sports history.

Trending Stories

Get Your Crypto
Daily Brief

Delivered daily, straight to your inbox.

5 Steps to a Successful Crypto AML Program

As cryptocurrencies become increasingly mainstream, regulators, the media and policymakers are paying more attention to the financial crime risks associated with them. But what are the biggest compliance challenges crypto firms face, and what does a best practice AML program look like? 
Read Full Story
Sponsored Post

Layer-2 Scaling Solutions: A Framework for Comparison - Commissioned by Polygon

Ethereum had a breakout year in 2021. It’s native asset, ETH’s, market capitalization surpassed $500 billion for the first time. Its network facilitated upwards of $7 trillion value transfer. Non-fungible tokens (NFTs) emerged as another “killer application” that have put its technology on the global stage and caught the attention of the masses.
Read Full Story
May 5, 2022, 3:17PM UTC

The TRON Ecosystem Thrives Amidst Market Chaos

TRON DAO has announced the launch of a $10 million incentive fund in light of recent events to support Terra developers migrating to the TRON ecosystem, including TRON’s EVM compatible cross-chain solution BitTorrent Chain (BTTC), which helps facilitate the seamless transfer of assets across mainstream public chains, including TRON, Ethereum, and BNB Chain. 
Read Full Story
Sponsored Post