TikTok announces NFT collection led by top creators
September 30, 2021, 1:45PM EDT
1 min read
TikTok is launching a non-fungible token (NFT) collection that will see its top content creators partner with top NFT creators.
The newly announced TikTok Top Moments will feature six "culturally significant TikTok videos" as one-of-one NFTs from creators including Lil Nas X, Rudy Willingham, Bella Poarch, Curtis Roach, Brittany Broski, FNMeka, Jess Marciante and Gary Vaynerchuk.
Those creators will partner with COIN ARTIST, x0r, RTFKT, Grimes and others to create additional limited edition NFTs that celebrate their viral videos.
According to TikTok, the proceeds from the NFT sales will "largely go directly to the creators and NFT artists involved." However, proceeds from the Brittany Broski and Grimes collaboration will go to charity.
Lil Nas X will drop the first one-of-one NFT of the collection, and he'll collaborate with Rudy Willingham to launch the first limited edition NFT of the collection. They'll be made available on Ethereum and powered by Immutable X, a layer-2 protocol for NFTs.
October 6 marks the start of the sale, but the videos will also be presented at the Museum of the Moving Image in Queens, NY from October 1 through November 5 in a collection entitled Infinite Duets: Co-Creating on TikTok.
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Ethereum had a breakout year in 2021. It’s native asset, ETH’s, market capitalization surpassed $500 billion for the first time. Its network facilitated upwards of $7 trillion value transfer. Non-fungible tokens (NFTs) emerged as another “killer application” that have put its technology on the global stage and caught the attention of the masses.