Crypto.com hires Spotify's former head of global user growth
August 4, 2021, 8:15AM EDT
1 min read
Crypto exchange platform Crypto.com has hired Spotify's former head of global user growth Henrik Johansson to lead its own growth efforts. His new position will be as global head of growth.
According to a release, the platform has hired 1,500 people in the last 12 months — in line with other major exchanges — bringing its total headcount to 1,800. And the company plans to expand its user base more aggresively, with aims to grow from 10 million to 100 million users within two years.
"Streaming brought the world's music to people's pockets with a price, speed and ease-of-use that had never been possible before. As consumer behaviour and preference changed, so did the music industry," Johansson told The Block. "Cryptocurrency and blockchain technology has the potential to be an equally transformative technology, and the key to step changing its growth is to make the technology more accessible and approachable to a broader group of consumers."
Crypto.com has already been heavily focused on growth. In July, it became the Ultimate Fighting Championship's (UFC) official fight kit partner, a deal set in place for the long term. Its logo is now being shown on fighter kits, such as for the recent Dustin Poirier and Conor McGregor's trilogy fight, which had 1.8 million pay per views.
“Henrik is a rare talent, who has a deep understanding of growth, product and marketing," said Crypto.com CEO Kris Marszalek in the release.
The Block Research was commissioned by Forte to create “Blockchain-Based Gaming: A Primer” which provides a comprehensive introduction to how blockchain technology is being employed in video gaming experiences.
“It’s a global development.” On this episode of The Scoop, 10T Founder and CEO Dan Tapiero joined host Frank Chaparro to discuss his insights into the globalization of crypto markets and how his macro investing strategy has seen his fund 10T pour hundreds of millions into crypto unicorns. To date, Tapiero has already allocated the […]
The U.S. Securities and Exchange Commission is said to be allowing the first Bitcoin futures exchange-traded fund (ETF), per a Bloomberg report. The publication said in a report on Thursday night that the U.S. regulator “isn’t likely to block the products from starting to trade next week,” citing people familiar with the matter. The report […]