Publicly listed game maker Nexon allocates $100 million into buying bitcoin

Tokyo-based video game maker Nexon becomes the latest publicly listed technology firm that is allocating parts of its cash into bitcoin.

The firm said in an announcement on Wednesday that it has purchased 1,717 bitcoin with a total cost of $100 million at an average price of $58,226 including fees and expenses.

At bitcoin's current price, the investment right now is worth around $95 million.

Nexon said the allocation represents less than 2% of its total cash and cash equivalents as of December 2020. 

THE SCOOP

Keep up with the latest news, trends, charts and views on crypto and DeFi with a new biweekly newsletter from The Block's Frank Chaparro

By signing-up you agree to our Terms of Service and Privacy Policy
By signing-up you agree to our Terms of Service and Privacy Policy

“Our purchase of bitcoin reflects a disciplined strategy for protecting shareholder value and for maintaining the purchasing power of our cash assets,” Nexon's president and CEO Owen Mahoney said in the statement, adding:

“In the current economic environment, we believe bitcoin offers long-term stability and liquidity while maintaining the value of our cash for future investments.”

Founded in the 1990s in Seoul, Nexon specializes in producing PC and mobile games and is best known for MapleStory.

The firm later moved its headquarter to Japan and went public on the Tokyo Stock Exchange in 2011.

About Author

Wolfie joined The Block’s news team in 2020 and switched to the research side in 2021 to focus on crypto mining analysis. Prior to The Block, he had been a journalist at CoinDesk for three years. Wolfie has a background in financial journalism.