Retail is coming, but not yet fully here

Quick Take

  • Coinbase’s App rose by over 1,400% in ranks in the US App and Google Play Store from October 2020 to January 2021.
  • For now, retail investor interest seems to be confined to Bitcoin and Ethereum via established on-ramps.
  • It remains to be seen whether interest will extend to more technical fields such as DeFi in the near future.
The Block Research explores relevant retail investor metrics in the context of the recent price appreciation.

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