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Research: Apple App Store’s top search results for cryptocurrency apps

by Steven Zheng

September 3, 2019, 6:00PM EDT  ·  2 min read

Quick Take

  • With 500 million weekly visitors, a top placement the App Store’s search results is highly coveted by app publishers
  • The Block examines the top 100 Apple App Store results over four cryptocurrency-related searches to find out which cryptocurrency apps surface for mobile users when they search through the App Store
  • We found that the most popular category for cryptocurrency apps is wallets

by Steven Zheng

September 3, 2019, 6:00PM EDT  ·  2 min read

As one-half of the mobile app store duopoly, Apple has an outsized influence on what end-users download and use on their mobile devices. While Apple’s primary business is selling hardware devices, specifically its iPhones, the technology giant’s App Store has an estimated 45% share of the $100 million mobile app store market.