Huobi aims for US market following partner rebrand

Quick Take

  • Huobi Group, the company behind the world’s third-largest digital asset exchange, has agreed that HBUS (its US partner-firm) use the Huobi name and website to help attract local traders.
  • HBUS is a separate entity and has long emphasised that it is not a subsidiary of Huobi Group, operating independently as a US-based trading platform. 
  • Huobi Group says HBUS’ regulatory compliance will put it up against the likes of Coinbase, opening a new fiat-to-crypto gateway.
  • Chinese customers will be the next target
California-based HBUS, the partner exchange of Singapore-giant Huobi Group, rebranded last week in a bid to grow its local, US customer base. The crypto trading firm will now adopt the Huobi name and website domain, alongside a freshly designed logo. The rebranding comes just half a year after launching the platform. “A user experience to target the […]

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