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‘They are not in a hurry and they want to do this right:’ Fidelity is kicking off crypto custody with a soft launch

Quick Take

  • Fidelity is kicking off its crypto custody business with a soft launch
  • The Block has learned that five firms are participating in the trial 

The launch of Fidelity’s much-awaited crypto business is starting off small, according to several people briefed on the firm’s plans. 

To start, the firm will only offer its custody services to a select group of clients as part of a pilot period, the people said, declining to speak on the record as they agreed not to disclose information to the media.